In-CarPC powers interactive taxi advertising system in Tenerife
January 2011
Tenerife-based company MDTotem has equipped a fleet of 50 taxis with In-CarPC’s computers, which use software developed by MDTotem to show advertising information to passengers. The PCs provide a comprehensive in-vehicle advertising solution that not only displays advertising content to passengers using large screens built-in to the headrests, but also allows relevant information to be quickly transferred to passengers' Bluetooth phones.
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